Big hotel corporations cannot succeed in Las Vegas. Chains like Hilton, Marriott, Westin, and Ritz Carlton have left the Las Vegas strip because must have found out that you can’t earn an honest living without “drip pricing”. The only way businesses survive in Las Vegas is to scam either the guests or new investors. Resort World, The Harmon, The Lucky Dragon, The Drew, The Fountain Bleu are all recent examples of when greed meets ambition.
Drip pricing is a technique used by online retailers of goods and services whereby a headline price is advertised at the beginning of the purchase process, following which additional fees, taxes or charges, which may be unavoidable, are then incrementally disclosed or "dripped". The objective of drip pricing is to gain a consumer's interest in a misleadingly low headline price without the true final price being disclosed until the consumer has invested time and effort in the purchase process and made a decision to purchase. Naïve consumers will purchase based on headline price and sophisticated consumers will consider total cost when comparing offers. Drip pricing can distort competition because it can make it difficult for businesses with more transparent pricing practices to compete on a level playing field. (source: Wikipedia)
Jedi Rich is a former CEO who transformed from a banker into a modern day independent music & film maker.
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