Las Vegas was where everyone would go to party. When we say party, we mean get laid. That's what most people mean when they say they want to "party". It's usually sex or cocaine, or both.
The theme in 2014 was "What happens here, stays here." The ads suggested that women (and men) could travel to Las Vegas and transform into someone else for a weekend. She could have random sexual encounters with a variety of men (and women) and then go back home where no-one would ever know. They basically played on the Suzy Favor Hamilton story where a former olympian travelled to Las Vegas and was secretly a hooker without her family knowing.
Times have changed since 2014. MGM, Caesars, and the LV Sands is no more. The MGM Grand is now owned by VICI. VICI now ownsthe majority of Las Vegas resorts and casinos. They lease their space to gaming companies, hotels and restaurants. It's several layers of ownership.
Jon Gray is the Chief Operating Officer at Blackstone in New York City*. Jon is an operational man. They refer to Jon as the Gordon Gecko of REIT’s. Jon Gray buys troubled properties, reduces overhead, turns a profit then dumps the property. Blackstone & VICI own the majority of properties in Las Vegas and most people do not even know the transaction occurred. Unless you watch the new ads
The new ad has no people. In 2021, Vegas casinos started replacing their dealer table games with computer automated table games. They started replacing bartenders with service bars robots. The ad suggests sports and electronic computer gaming are the theme instead parties, concerts and gambling. The 2014 ad was mostly white people. The 2021 ad has an urban vibe to it. They use an African-American as the lead instead of a skinny white female. The new ad focuses on sports. Sports & families are a very different demographic than the party demographic. Families are cost conscious; the party demographic will spend anything to party.
They released a couple other ads before the summer. These ads showed single when coming to Las Vegas to party. I do not know any woman who has ever traveled to Las Vegas by themselves just for fun, except Suzy Favor Hamilton.
Maybe it's not that Las Vegas has changed their theme but rather, the World has changed it's values.
*Jon Gray is no relation to Jon Gray, the former GM of the Palms.