Last week, my wife and I discovered that Whole Foods in Manhattan decided to change meat suppliers from Nature's Ranchers (aka Pederson's Farms) to Organic Rancher. Both products are labeled 100% grass fed, USDA organic, 93% lean 7% fat, ground beef. However, when you watch our video, you can clearly see a dramatic difference in the products. To add to the dismay, Organic Rancher's branding was almost identical to Nature's Rancher. You can read about Nature's Ranchers commitment to grass fed here. "Organic Rancher" does not have a website.
Normally, when Whole Foods makes a change, the product would have been improved. However, this time the quality quite dramatically worsened.
A trained eye can tell the difference between grass fed organic and grain fed just by looking at it. We inspect our ground beef before buying. Sometimes, we must travel to three or even 4 butcher shops in order to find fresh 100% grass fed ground beef in New York because they sell out.
This is not the first time we asked the question, "Is this beef actually grass fed?" in Manhattan. In fact, we made a list of the butcher shops that claim to carrying organic grass fed ground beef in New York City and we only found one: Whole Foods. The other butchers sold us meat that was too greasy.